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Six urgent CPG issues that a mobile application can address

Did you know that you can potentially solve CPG’s biggest challenges with mobile field apps? A strategically developed CPG mobile app can work wonders in fixing several perennial issues faced by the sector.

 The CPG (consumer packaged goods) segment has always been intensely competitive, with the fear of ceding ground to rivals for even the slightest of misses. 

However, CPG apps are now proving to be a godsend in multiple ways. Here are the major problems that they solve- 

  1. Show and Sell Issues

Sales representatives usually have to follow the show and sell framework while dealing with their retailers. 

This often takes place with gaps due to the absence of suitable data on the product’s performance and in-store information. Representatives are often clueless about the stocks, products, and other aspects. 

The right mobile app advertising examples may help greatly in offering insights into particular data for every retailer, individual SKU-liked data, and factors that are closely tied to their performance levels, i.e. shipment times, particular items which are not working, pricing, and so on. 

They can also take data points from external and industry sources. This naturally makes it easier to sell a product, particularly when reps are backed by data and analytics. Store visits automatically witness increases in productivity and reps can offer better guidance to retailers as well. 

  1. Paper Method

Based Operations- Another example of winning with mobile apps is where sales representatives and other merchandisers junk the method of using reviewing store visit notes and working out whether things have been addressed. 

They now use mobile apps which instantly tackle concerns and issues of retailers with more data and knowledge. Naturally, this works better than simply promising to investigate and solve issues sometime down the line. 

  1. Manual Operational Procedures

A CPG mobile app automatically takes care of the otherwise laborious and manual procedure of gathering, compiling, and analyzing information and working on the same. 

This generates swifter information for field teams and personnel throughout the entire chain. 

Field data is thus instantly distributed to those who can work on the same. It also ensures better planning, faster decision-making, and better negotiations with store managers and retailers. 

  1. Offline Work Issues

Sales reps without proper information may sell items which are sometimes not priced suitably or completely unavailable, while also offering options which have expired to retailers. This leads to various issues in the future. Lack of internet access may sometimes aggravate such scenarios. 

The right app may enable offline access while getting all latest information on product availability, pricing, and performance. This solves a major pain point for companies. 

  1. Lack of Coordination for Data

Many CPG entities have issues with data sharing across their distributor network. This makes it hard for the distributors to find out more about the actual customer, the products bought by specific customers, and the quantities that require delivery. 

This may also hamper customer service. Distributor teams may solve these issues with mobile apps and get all customer data swiftly. They can plug back consumer data to CPG personnel swiftly as a result. 

  1. KPIs which are late

Most CPG entities find it a task to garner all suitable KPIs from the multiple data points that they churn out, forget disseminating the same on a real-time basis. 

A mobile app helps CPG entities offer suitable KPIs to suitable individuals on a real-time basis. This ensures productivity increases while also enabling better tracking and coordination simultaneously. As can be seen, a CPG mobile app is a no-brainer for any company in the space.

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